This is just what the name implies: Each week, I ask someone interesting a question and request that she/he respond in 50 words or less.
Or somewhere in the ballpark of 50 words. That’s why there’s an “-ish.” I don’t know if you’ve noticed, but this site isn’t exactly a bastion of rigidity.
In this installment, I am pleased to welcome in my pal Nick Johnson as my co-pilot. Currently the managing director of marketing communications at Notre Dame, Nick was previously director of Web and interactive marketing there, with both positions requiring him to deal with yours truly on multiple occasions.
Every job has its downside.
Before arriving at Notre Dame, Nick spent time working as a newspaper reporter/columnist as well as in marketing at a few chambers of commerce and for a global manufacturer of leisure travel appliances. (I’m not sure what those are, but they sound very Sharper Image-y, so I’m on board.) You can find him on Twitter as @GtownNick.
I asked Nick:
If you could give someone only one piece of advice about what NOT to do on a website, what would it be?
A runner will tell you that when you buy shoes, don’t worry about the color or design. Start with the fit. When you’re concepting a new website, start with the audiences and the content you want to convey. Be end-user-centric. Then worry about how it looks.
I’m sure that by this standard, you’d all deem tedfoxisawesome.com to be a rousing success.
What’s that? No, sorry, I’m not taking comments at this time.
Big thanks to Nick for stopping by this week and for never cursing me under his breath in one of our meetings. That I know of.