50 Words or Less(-ish) Fridays: DKNY PR GIRL

This is just what the name implies: Each week, I ask someone interesting a question and request that she/he respond in 50 words or less.

Or somewhere in the ballpark of 50 words. That’s why there’s an “-ish.” I don’t know if you’ve noticed, but this site isn’t exactly a bastion of rigidity.

Now, 50 Words has been on a bit of a hiatus as my wife, Jenny, and I celebrated the birth of our first child and I learned how to change a diaper while only 25 percent awake, so I knew when I came back, I had to hit a home run with my guest.

Did I ever.

Aliza Licht is the senior vice president of global communications at Donna Karan International and has been with the company since 1998. In 2009, Aliza took on social media on top of her traditional PR responsibilities and created “DKNY PR GIRL” (@dkny on Twitter), the company’s award-winning social media personality that she is the singular voice of. The person behind DKNY PR GIRL’s true identity was kept anonymous for two years until October 2011, when Aliza outed herself in a behind the scenes of Fashion Week video on YouTube. Press coverage on her reveal received over 350 million impressions globally.

Aliza Licht and her alter ego, DKNY PR GIRL

Aliza Licht and her alter ego, DKNY PR GIRL

In 2013, Aliza was asked to speak at the inaugural TEDx conference in Times Square; her talk was titled “The Power of Being Real.” She was also recently profiled in a piece by E! News and featured in Fashionista’s “50 Most Influential People” (2013), Luxury Daily’s “Women to Watch” (2013), Good & IBM’s “Figures of Progress” (2013), TIME Style & Design’s “Six Women Who Rule the Fashion World” (2012), and The New York Times’ “PR Girl Revealed as PR Executive” and “Fashion’s New Order” (2012).

Last but certainly not least, Aliza is one helluva Scandal live-tweeter. So I had to ask:

What can we all learn from Olivia Pope’s style?

Breaking news: Fashion isn’t about clothes, fashion is a visual extension of your personality. When you enter a room, your look speaks volumes, way before you have even spoken a word. That is what Lyn Paolo, the brilliant costume designer from ABC’s Scandal knows all too well. She defines Olivia Pope through the pieces she masterfully chooses for her.

1992 Donna Karan ad campaign featuring a woman taking her oath as president (image courtesy DKNY PR Girl's Office)

1992 Donna Karan ad campaign featuring a woman taking her oath as president (Image courtesy DKNY PR Girl’s office)

Olivia Pope is a reminder to women everywhere that power and femininity can go hand in hand, a concept that Donna Karan launched with her “Seven Easy Pieces” in 1985. Donna Karan’s 1992 ad campaign featured a woman taking her oath as president of the United States. Talk about way ahead of her time! Olivia Pope is the quintessential Donna Karan girl, but it’s not about what she means to fashion, it’s about what she means to women.

I’ve said it before, and I’ll say it again: No one else in the world can make me notice a jacket like Kerry Washington as Olivia Pope. Considering I’m a borderline fashion derelict, that’s no small feat.

Huge thanks to Aliza for stopping by this week and for sharing that ad. Eat your heart out, #ThrowbackThursday. 

Interested in being featured in “50 Words or Less(-ish) Fridays” or know someone who should be? Let me know. Also, feel free to check out the archive of past guests. But no pressure.

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